Hong Kong – The Hong Kong Trade Development Council (HKTDC), a statutory body that promotes, assists, and develops the country’s trade, has launched the GoGBA one-stop platform, a new business support program that aims to help SMEs tap into the Guangdong-Hong Kong-Macao Greater Bay Area (GBA).

GBA is China’s project that seeks to foster economic growth by developing technology and innovation, boosting infrastructure, and increasing financial links between Hong Kong, Macau, and nine other cities in Southern China.

Through the new GoGBA one-stop platform, businesses will be able to enjoy its three major services that can help them succeed in the region.

One of the services is the digital information and business tools, which consists of the GoGBA WeChat mini program digital messaging platform, running in collaboration with the government offices of Guangdong province and municipal governments in the GBA. It provides important information on the region including updates on policies and subsidies, listings of related business and trade organizations, and regional guides, as well as information on GBA government services and applications. It also offers practical tools such as weather forecasts, interactive maps, and details of public services, among others.

GBA also offers advisory services and training, where centers organize a series of seminars and workshops, sharing sessions and advisory activities in group or individual formats, equipping companies with the practical knowledge and skill sets needed to succeed.

And lastly, GBA offers online and offline activities, promoting the adoption of the new ‘digital and physical’ format for events and activities. The Council is currently planning to organize a wide range of activities in the mainland, including exhibitions and conferences, to help Hong Kong enterprises promote their products and services, explore business opportunities in GBA cities, and gain practical experience at the same time.

HKTDC’s Chairman Dr. Peter K N Lam shared that the GBA offers huge opportunities for businesses in Hong Kong and around the world. 

“Our GoGBA WeChat mini program is a useful digital tool to complement our physical support centers in Hong Kong and Shenzhen, and other parts of the GBA through our partners. As more and more businesses look for prospects in the GBA, the HKTDC is here to help,” said Lam.