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Platforms Featured Global

Samsung dabbles into the metaverse to promote home appliances

New York, USA – Global tech giant Samsung has announced during the annual CES 2022 event that it entered a new metaverse campaign, this time featuring the company’s diverse suite of home appliances. The tech giant has long been involved in a lot of metaverse projects, including promotion for its Galaxy phone series.

The metaverse campaign, called ‘My House’, is a space-decorating experience developed along ZEPETO, a metaverse platform by Naver Z. Users can not only customize the arrangement of furniture and home appliances, but they can also personalize the tone and manner of the space itself. 

Said campaign takes the metaverse experience and its value a step further by sparking users’ imagination and encouraging creativity. 

“Decorating a home is about incorporating items and appliances into living spaces that look nice and enhance your home’s atmosphere. Not only is it necessary, but it’s also becoming an increasingly popular hobby. This is because more and more people want to enhance their quality of life in the spaces in which they are spending a lot of time. They’re also interested in creating a one-of-a-kind space that reflects their unique tastes and preferences,” the company said in a press statement.

For Youngwoong Kwon of Samsung Electronics’ Global Marketing Center, users will be able to have the special experience of gaining a deeper understanding of their preferences and customizing their spaces in the metaverse.

“Since home appliances tend to be big, it’s difficult to actually try placing them in users’ own spaces. But now, users can not only imagine their own unique spaces through My House, they can also freely decorate their dream homes,” Kwon stated.

Meanwhile, Jong-Hee (JH) Han, vice chairman, CEO and head of Samsung’s DX (Device eXperience) Division, explained, “At CES 2022, you will be able to see in detail how personal customization technology is applied in Samsung Electronics’ large-screen devices, home appliances and mobile products.”

‘My House’ can be accessed by downloading the ZEPETO app from app stores including the Google Play Store, and then tapping on ‘Recommended Map’ or searching for ‘My House’ in the app’s ‘World’ tab.

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Marketing Featured Southeast Asia

Kärcher MY reminds families to go beyond ‘coming together’ this Raya in new short

Malaysia – In this year’s celebration of Hari Raya Aidilfitri, Malaysian cleaning appliance brand Kärcher releases a touching short film that reminds the value of ‘home’ and ‘memories’.

The almost 7-minute film was done in collaboration with social media agency Kingdom Digital, and Lui Xiao Yee, its head for account servicing, said that while the tradition of families coming together to clean and spruce up their homes in preparation for the Raya festive occasion serves as a great bonding experience, “memories are often sidelined.” 

Karcher Malaysia Kingdom Digital

Hence, the insight for the new short film, ‘Rumahku, Memoriku’ or ‘My Home, My Memories’.

The story revolves around the son, Zack, who is convincing his father to sell the family’s old house in order to gain money from it, but the father contests as the house holds many precious memories of the family. 

As the family visits and sets out to clean and ‘prepare’ the house for sale, Zack is brought back to his fond memories of childhood which he had spent happily with his parents. This brings the important realization that his parents are right all along, and that family comes first before anything else.

William Kiew, general manager of Kärcher Malaysia, said, “We are excited to have released our first Raya short film on social media platforms. Besides showcasing the capabilities of our key products to ease Malaysians with the spring-cleaning process, we hope to remind them that remnants of our past can often bring back memories and help us remember what made us who we are today.”

Kingdom Digital produced the short film in partnership with production company Untitled Films.

Hari Raya Aidilfitri which marks the end of Ramadan will be celebrated on 13 May in Malaysia.