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Howatson+Company names Hoang Nguyen as new chief data, tech officer

Australia – Advertising agency Howatson+Company has appointed Hoang Nguyen, former director of digital and engineering at digital firm Appscore, to be its new chief data and technology officer.

Aside from his stint at Appscore, Nguyen has also held the role of executive director of engineering at full-service advertising company CHE Proximity, and the technical director at strategic design consultancy Deepend. He has also led teams and designed architectures for several blue-chip enterprises such as NAB and ANZ, Samsung, and Telstra, among others. 

Commenting on his new role, Nguyen said, “I’m excited to bring data and technology together, especially as privacy management becomes critical in meeting compliance requirements and managing brand reputation.”

Chris Howatson, Howatson+Company’s CEO, believes that great experience requires both data and technology as intertwined enablers, live and constantly talking to and responding to each other. 

“Hoang joins us with a remit to expand our technology offering and has already made an incredible impact to our clients, especially in the areas of data privacy, security, and marketing technology,” said Howatson.