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ONE Esports ties up with foodpanda to launch esports docuseries – ‘Heroes of the Game’

Singapore – ONE Esports, the esports media company, has partnered with top online food and grocery delivery platform foodpanda, to create a new multi-part docuseries on esports called ‘Heroes of the Game’, which tackles the ‘ONE Esports Dota 2 Singapore Major’ event held in March this year.

The new docuseries features exclusive never-before-seen footage, including behind-the-scenes strategies, victories, and secrets, as well as challenges that the esports heroes had to face during the tournament in the Dota 2 series. The two-part documentary follows three teams as they compete as the ONE Esports Dota 2 Singapore Major, namely Evil Geniuses, Fnatic, and OB Neon.

Moreover, the viewers will be getting a behind-the-scenes look from inside the ‘bubble’ at the Fairmont Hotel in Singapore. It includes exclusive interviews with players, coaches, and industry veterans telling the story of the highs and lows of their journey through the tournament, which had a prize pool of US$500k. 

ONE Esports said that the Singapore Major is one of two majors that enables teams to qualify for The International, which will be held in Romania in October 2021 with a prize pool of over US$40m.

Carlos Alimurung, ONE Esports’ CEO, commented that they are delighted to continue their partnership with foodpanda, and they are not only immortalizing the iconic ONE Esports Dota 2 Singapore Major in film through the docuseries but also giving viewers an inside look at what it takes to compete at the highest level of esports. 

“Ultimately, compelling storytelling is the key to opening esports up to a wider audience and enabling them to appreciate the diligence, uniqueness, and achievements of its athletes. Heroes of the Game is a perfect example of this effort to broaden the appeal of the sport,” said Alimurung.

Idan Haim, foodpanda’s vice president of growth and marketing, said, “We are thrilled to be teaming up with ONE Esports to connect with foodpanda users in the esports arena. As Asia’s largest food and grocery delivery platform, we are the go-to partner for gamers to refuel with their favorite food and snacks, delivered straight to their doorsteps.”

The docuseries has already been released on ONE Esports’ social channels including Facebook, Twitch, and YouTube, and will soon be premiering on regional broadcast channels including eGG Network, One Sports Philippines, PPTV HD36 Thailand, and Astro, as well as RTM Sports Malaysia, and Eleven Sports Taiwan.