Sydney, Australia —, a health and wellness brand, has launched a campaign to encourage Australians to start their health and fitness journey by subtracting all the distracting information, products, and service and shifting to a more simplified but finer approach.

The 30-second campaign that aired through TV commercials as well as digital and social channels, highlighted the predicament that while many sought a healthier and fitter way of life, a myriad of distractions, lack of motivating factors, or life in general, holds us back from our true potential. ‘Your new home of healthy’ provides a range of health and wellness advice, experiences, services and products to make consumer choices easier, personalised and more accessible.

Creative agency and innovation company Akcelo was tapped by the digital startup to develop the brand and go-to-market strategy, identity, design system, and integrated campaign for

Ben Padfield, general manager of digital marketing and eCommerce at Healthylife, commented, saying that while many Australians see the benefits of getting healthier, it can often feel like opening Pandora’s box, with an overwhelming array of information, products and services designed to help you achieve your goals.

“ takes the hassle out of researching and deciding which products to buy to ensure whatever your healthy looks like, you can achieve it. We have worked closely with Akcelo to bring Healthylife to market. They understand our strategic objectives and how to engage Australians wanting to start and maintain their health journeys,” Padfield said.

Aden Hepburn, CEO of Akcelo, shared his own thoughts, saying, “It’s always great to start working with a brand from the ground up and that’s what we’ve achieved with Ben and the team at Healthylife. Developing the brand identity, design system, go-to-market strategy and launch campaign has been a truly collaborative experience and reflects Healthylife’s ambitions for people to get their own health journeys underway.”