Marketing Featured Southeast Asia

Manulife SG gives back to local healthcare workers through ‘Sky Nets’ treat

Singapore – As a way to show its appreciation for healthcare workers’ efforts during the country’s battle against the pandemic, Manulife will be giving away up to four complimentary admission passes to workers to the Manulife Sky Nets – Walking at Jewel Changi Airport. 

The recent campaign is in line with the company’s “Life Goes On, Let’s Move Responsibly”, which focuses on encouraging Singaporeans in embracing life in the new normal.

For Darren Thompson, chief customer officer at Manulife Singapore, the campaign launch is a way of bringing the focus point of gratitude to healthcare workers.

“2020 has been a whirlwind of a year for everyone, but no community has fought and endured the eye of the storm quite as much as healthcare workers. In the thick of the pandemic, these dedicated and resilient individuals not only performed their duties diligently, but also risked their lives to protect public health,” Thompson said.

He also added, “At Manulife, people are at the heart of what we do and we pride ourselves on walking with our customers and ensuring that their needs are upheld in every season. We want to thank these everyday heroes for their spirit of sacrifice, and are humbled to extend to them a window to unwind. We hope that this simple act will be an opportunity for our frontline fighters to take time to put them and their families first, even for just a few moments.”

To redeem their admission tickets, healthcare workers simply need to flash their own vocational passes at the Concierge Counter located at level 5 of Jewel for their admission tickets

The campaign is effective from November 25, 2020 to December 25, 2020, and in support of SG Cares Giving Week 2020.

Marketing Featured Southeast Asia

AIA Singapore releases complimentary insurance that lets you nominate essential workers as beneficiary via social media

Singapore – Insurance company AIA Singapore has announced that it will be offering a complimentary insurance plan called AIA #ShareTheLove, specifically dedicated to essential workers, where beneficiaries will be nominated through Facebook or Instagram.

The company said that the new insurance plan is part of its efforts to pay tribute to essential workers. The plan will cover COVID-19 and 21 infectious diseases including dengue fever.

The nomination started yesterday, September 9, where members of the public may nominate a family member or a friend provided that the individual is an essential worker and a Singapore resident.

Those who wish to nominate will be asked to post a photo or video of the essential worker on their Facebook or Instagram page and include a message of appreciation with at least 100 words with a focus on the person’s story of resilience and why the insurance is the best gift for him or her. According to the mechanics, the post, in order to qualify must be set to public, must tag AIA Singapore’s social media accounts, and should include the hashtags #ShareTheLove and #AIASG.

Once a story is selected, AIA will be giving the free insurance to both the person who submitted the story and the nominee.

The initiative is part of a regional AIA #ShareTheLove movement taking place across Asia. The movement also saw the implementation of other assistance programs such as AIA representatives’ pledge to donate a portion of their policy sales towards the company’s adopted charities.

AIA Singapore Chief Customer and Digital Officer Melita Teo said, “These workers have put the communities’ needs above their own health and wellbeing. Aside from COVID-19, the exposure to infectious diseases is not over even after ending their work, as dengue cases continue to plague homes. By engaging the help of the community at large, we hope to play a part in bringing more of these amazing stories of resilience to light and paying tribute to our essential workforce. This is a little gesture of appreciation for the sacrifices that they have and continue to make as we deal with this crisis.”