Marketing Featured APAC

Suzy Goulding appointed as MSL Group’s new head of sustainability for APAC, MEA

Singapore – Publicis Groupe in Asia-Pacific has announced that it has appointed Suzy Goulding as the new head of sustainability for Asia-Pacific, Middle East and Africa for MSL Group. She will lead the strategy development and steer sustainability efforts for clients handled under MSL and support an integrated approach to ESG-related endeavours.

Goulding brings her expertise in strategic communications, sustainability, and social impact from her previous work at MullenLowe salt, where she was the Asia Pacific managing director for both the strategic communications agency and its specialist practice, MullenLowe Sustainability, which she launched three years ago. 

She has focused the past six years of her career at MullenLowe salt on expanding her expertise in sustainability and social impact, working with brands and clients across APAC and MEA. Prior to her work at MullenLowe salt, she established and managed the agency, Umami Collective, providing expertise in corporate communications, technology PR, thought leadership, and more to produce meaningful changes both within and outside of businesses.

Margaret Key, CEO for APAC and MEA at MSL said, “Suzy will be a fantastic addition to our team as our Head of Sustainability. As seen with the launch of Salterbaxter in Australia, we are driving a differentiated, compelling approach to ESG that leverages technical expertise and strategic communications. Suzy is the ideal leader to drive this novel approach to ESG on behalf of clients across Asia Pacific, the Middle East and Africa.”

Meanwhile, speaking on her new role, Goulding said, “I am delighted to be joining MSL at a time when the need for brands and organisations to drive sustainable change could not be more critical. I believe that most companies want to become better, but lack the knowledge and confidence to take meaningful and impactful action.” 

She added, “I’m looking forward to working with Margaret and her teams across APAC and MEA to help clients make sustainable changes with conviction and communicate their actions in a way that is honest, transparent, and credible.”