Australia – Gametech Livewire has appointed Alexander Southwick as its head of social for Asia-Pacific. In this new role, Southwick will be prioritising launching Livewire’s social offering, adding new services to the gametech companies set of brand solutions connecting the gaming ecosystem and audience for marketers. 

He moves from agency Bastion Amplify, where he held the social accounts for client Microsoft XBox. During that stint, he drove engagement and community growth for the client brand in JAPAC for the last 4 years. His other stint include being the social strategy lead at dentsu agency Carat, where he worked with brands such as Woolworths, Mastercard, David Jones and Microsoft.

Southwick has over a decade of experience working in social media for brands, publishers and agencies. In addition, he is a specialist in social media marketing, online advertising and project management, where he delivered multiple cross-market campaigns that have helped engage fans locally and abroad, whilst delivering measurable brand growth.

Speaking about his appointment, he said, “There has never been a better time to be a gamer than now, as more brands begin to develop their gaming strategies, I can’t think of a better time to be joining the team at Livewire. Building a social offering designed to service brands and gaming publishers across APAC is a challenge I can’t wait to tackle.”

Meanwhile, Livewire Co-founders Indy Khabra and Brad Manuel are excited for Southwick to join Livewire as they continue building their presence in the region.

“Xander is a respected leader in APAC across the gaming community and we’re ecstatic to have him lead our social products across the region, adding a subject matter expert to Livewire,” Manuel said.

Khabra commented, “Livewire is focused on creating market leading products across our gaming marketing and gametech offering, Xander’s strong platform knowledge and partnerships will make [an] immediate impact to our clients pushing the boundaries of what is possible in social gaming.”

Southwick’s appointment comes after Livewire has appointed senior leaders for their ANZ market, as well as leaders for their EMEA market and London office. Livewire has also announced ties with Anzu for in-game advertising in Roblox, and with AudioMob for in-game audio ads platform.

Sydney, Australia – Advertising agency Clemenger BBDO in Sydney has appointed Lewis Steele, former head of social and content at creative communications agency Connecting Plots, to assume the role of head of social.

Steele brings with him 15 years of experience working on both the client and agency sides. Aside from his recent role at Connecting Plots, he has also worked with media agency One Green Bean in London and Sydney, where he held accounts including Heineken, Sky TV, and Sydney Water. 

In addition, Steele has previously worked at NRMA Motoring & Services locally and with The Coca-Cola Company abroad in a multi-market role based in London.

In his new role, Steele will be leading Clemenger BBDO Sydney’s social and content arm, Flare Sydney.

Commenting on his appointment, Steele said that he is pumped to be joining the team, and he looks forward to growing and developing the Flare offering.

“Flare answers a clear need in the market for more agile, culturally in tune, and impactful social creative, and with the agile team structure and network backing we are perfectly placed to continue to deliver on this. We’re a fast and curious bunch, and we have access to some of the country’s best talent across multiple disciplines in the Clemenger Group, all under one roof,” said Steele.

Meanwhile, Pete Bosilkovski, CEO of Clemenger BBDO Sydney, said that the social and content offering Flare has experienced growth over the past 12 months and they are excited to bring in a well-accomplished and modern thinker like Steele into the business. 

“Lewis brings a progressive point of view on the digital and social media landscape having worked at Coke and some of the best digital and social agencies in the country. His body of innovative and culturally driven work on some of the biggest brands in the world is most impressive,” said Bosilkovski.

Most recently, Clemenger BBDO Sydney has also announced the appointment of Graham Sweet as the new head of brand planning. He was tasked to handle the overall brand planning of the agency.