Manila, Philippines – Gushcloud in the Philippines, the technology-driven digital talent and media company, has announced the appointment of Kristel De Ocampo as its new head of sales.
De Ocampo brings in over to the media agencyover 11 years of experience in the advertising industry, with exposure in handling all kinds of media, from TV, radio and digital.
She started her advertising career as an account executive in traditional advertising, where she was exposed to a variety of media genres including entertainment, sports, and news. After joining the advertising media congress, she transitioned to digital and became familiar with the digital ecosystem, including influencer marketing. She eventually rose to the position of business unit head for an influencer marketing firm.
Now joining Gushcloud Philippines, she welcomes the challenge of her new role as the head of sales. De Ocampo is prepared to expand the company’s clients, relying on the network and relationships she has developed over time. Simultaneously, she intends to instill a ‘family-work’ culture in her team, emphasising the importance of trust, teamwork, and open communication as they strive to become better and wiser brand partners.
Speaking about her appointment, De Ocampo said, “I’m excited to share what I’ve learned over the years. I want to impart knowledge and inspire my team to continuously do better each day and remind them that it’s okay to take one step at a time as long as we have clear goals in mind. I am looking forward to working together with the right set of people with the right attitude and positive mindset.”
Meanwhile, Jamie Paraso, country manager of Gushcloud, commented, “We’re excited to have Kristel’s leadership and experience onboard as we continue to scale this 2022. As we move into a more digitally savvy world and ways of working, her extensive knowledge in digital ad sales, strategy and marketing will help strengthen our client relationships. All the while continuing to add value to Gushcloud’s local presence and progressive culture both internally and externally.”