Sydney, Australia – Media agency Initiative has appointed Daniela Rocchi to the new role of head of partnership for the Sydney team, and Justin ArIt to the new role of head of partnership for the Melbourne team. The move comes after Initiative restructured its partnerships department, aimed at bolstering its leadership team.

Rocchi’s immediate remit in Initiative is to lead the investment and partnerships across the Sydney market, bringing a genuine passion for investment to deliver the best results for clients. Having spent a decade at Initiative, Rocchi has been a stalwart in the agency’s transformation diving into every aspect of the business and proving herself to be a brilliant client adviser and an important partner to media vendors.

Meanwhile, Arlt brings his leadership skills to the Melbourne business. Up to date, he has been intimately involved in numerous Melbourne pitch wins and instrumental in rolling out several key internal processes.

Both will report directly to Simon Reid, Initiative’s national head of partnerships.

Commenting on her new role, Rocchi said, “I could not be happier to be moving into a role that I am extremely passionate about. What I love most about this role is that I will be building my industry relationships into strong partnerships and training our workforce whilst keeping the Initiative culture at the forefront of everything I do.”

Meanwhile, Arlt also commented: “I’m particularly excited to be working through the next evolution of our partnerships learning and development program which will help our teams build stronger relationships with our partners to deliver more meaningful results for our clients.”

Reid shared that given Initiative’s current rapid growth rate, now is the perfect time to restructure their partnerships team, providing huge benefits to their existing clients and allowing for continued agency growth.

“I am extremely proud of both Daniela and Justin and the fact we can promote within is a testament to the tremendous talent we have at Initiative. Both are masters of their craft, high-level negotiators, have built strong senior relationships in their respective markets and have been delivering year on year results for our clients. They both have extensive experience on a broad range of categories and will build formidable teams to benefit our clients,” he said.