India – Advertising agency DDB Mudra Group has appointed Manish Darji as its new head of art for West. This appointment reinforces the agency’s commitment to craft at a time when visual storytelling is constantly evolving.
In his new role, Darji will be leading the design mandate for the agency’s west office and will be reporting to Pallavi Chakravarti, DDB Mudra’s creative head for West. He will also be exploring applications of craft in newer categories like digital, data, entertainment, and content.
With a career spanning two decades, Darji has worked on some of India’s leading brands like Coca-Cola, NDTV, Big Bazaar, Volkswagen, and Marico, as well as Viacom 18, and Mondelez. He has also served as executive creative director and associate creative director at DDB Mudra in the year 2014 and 2010 respectively. Moreover, Darji has worked at BBH, McCann Erickson, Ogilvy, and Rediffusion Y&R, as well as Bates 141.
DDB Mudra said that its Unexpected Works philosophy lays a strong emphasis on creating clutter-breaking work that drives results, and craft plays a crucial role in this advanced approach.
Speaking on his appointment, Darji said, “Bill Bernbach was the first to put Art and Copy on the same floor, back in the 60s, and that’s been the model for all agencies ever since. With it comes the opportunity to let craft shine as we pursue our promise of Unexpected Works. I am truly excited to be on this ride.”
Meanwhile, Chakravarti noted, “It is impossible to look at a piece Manish has worked on and not be wowed. His passion for craft and grasp of distinctive visual languages are skills sorely needed in this day and age. We’re delighted to have him on board to further the creative vision for DDB Mudra West.”