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Tag: Hari Raya

Tune Protect continues Raya celebrations in new road safety ad
Tune Protect continues Raya celebrations in new road safety ad
Posted on May 17, 2023
by Teddy Cambosa
The ad featured Tune Protect’s Mascot, T.P., which served as a symbol of ease to access the digital ‘Motor Easy’ Insurance package.
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Through laughs and tears: These are the top Raya 2023 ads on YouTube in Malaysia
Through laughs and tears: These are the top Raya 2023 ads on YouTube in Malaysia
Posted on May 8, 2023
by Teddy Cambosa
The ads feature various depictions of the Muslim celebrations whether through purposeful teaching, viewer relatability, or simply all about ‘just-feel-good’ vibes.
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Beauty brand Beauté Library celebrates an ‘Oooh-mazing Raya’ in new ad
Beauty brand Beauté Library celebrates an ‘Oooh-mazing Raya’ in new ad
Posted on April 28, 2023
by Teddy Cambosa
Beauté Library's ad revolves around the main character, Wani, played by actress Riena Diana, and her family, as they celebrate Raya together.
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SDAC Ford MY unveils music video that’s ‘more than you expect’ in new Raya campaign
SDAC Ford MY unveils music video that’s ‘more than you expect’ in new Raya campaign
Posted on April 20, 2023
by Teddy Cambosa
SDAC Ford and Initiative's music video release intends to send Raya wishes to consumers as they make their way back to their hometowns.
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PETRONAS spotlights culture, family in new musical film for Raya
PETRONAS spotlights culture, family in new musical film for Raya
Posted on April 20, 2023
by Teddy Cambosa
PETRONAS' new festive film for Raya, titled 'Dilema Irama (The Rhythm Dilemma)' was made with Mediabrands Content Studio.
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Insurance provider Zurich moves tears in ad for Raya centred on loss and belonging
Posted on April 18, 2023
by MARKETECH APAC
The insurance provider's film for Raya is about a story of loss and belonging, ultimately embracing the value of togetherness.
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Staple dish Nasi Lemak becomes rapper ‘Nasi Menaj’, other quirky characters in this campaign for Hari Raya
Staple dish Nasi Lemak becomes rapper ‘Nasi Menaj’, other quirky characters in this campaign for Hari Raya
Posted on April 18, 2023
by MARKETECH APAC
The premise of the ad by telco Yoodo goes Malaysians' favourite delicacies are personified as popular rappers and battle it out to be called the ultimate Raya food. 
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Pepsi motivates all to reconnect this Raya via challenge that incentivises hours spent offline 
Pepsi motivates all to reconnect this Raya via challenge that incentivises hours spent offline 
Posted on April 13, 2023
by MARKETECH APAC
Approaching Raya, the beverage brand cooked up a campaign that will incentivise consumers for putting their phones down and spending time offline.
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Safi’s fairytale-inspired film via MBCS brings glamour to Raya celebrations
Safi’s fairytale-inspired film via MBCS brings glamour to Raya celebrations
Posted on April 13, 2023
by Teddy Cambosa
Safi and Mediabrands Content Studio's #SafiRayaSupaVass campaign is anchored on the viral ‘Vass’ catchphrase that translates to looking and feeling 'spectacular'.
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Julie’s breaks stereotypes about atypical families in new Hari Raya campaign
Julie’s breaks stereotypes about atypical families in new Hari Raya campaign
Posted on April 11, 2023
by Teddy Cambosa
Julie's Biscuits' 'Kisah Raya P.E.R.I.T' is part of the brand's efforts to break down stereotypes that people often face during Hari Raya.
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