Singapore – Global behavioural insights practice Canvas8 has further strengthened its Singapore presence with the appointment of Andrea Ng as APAC insights director and the promotion of Hannah Langton from regional partnerships director for APAC to regional lead for APAC.

Ng joins Canvas8 to expand the practice’s insights offer in the region, whilst Langton will continue to build on her existing remit to strengthen Canvas8’s regional office in Singapore and spearhead the company’s entry into key APAC markets such as the Philippines, India, Australia and New Zealand.

In her most recent role as insights director at Kadence International (Singapore), she was instrumental in enhancing qualitative consultancy and steering digital transition for brands during the COVID-19 crisis. Ng enjoys pinpointing underutilised research areas for brands, and devising methodologies and narratives to heighten the significance of insights for businesses.

Meanwhile, Langton has been with Canvas8 since March 2021 and relocated from the UK to Singapore in November 2022 to lead the practice’s Singapore and APAC expansion.

“This is such a dynamic time to be coming on board with Canvas8 in Asia; the practice is no stranger to the Asian business landscape and is set for exciting regional expansion,” Ng said.

Meanwhile, Langton commented, “I am simply thrilled to welcome Andrea as a member of Canvas8’s core team here in Singapore. Her passionate advocacy for cultural truths and representation in brand initiatives will be a considerable asset to our Singapore client offerings and stand us in good stead as we continue to roll-out our Insights-based client solutions across Asia.”

She further added, “Canvas8 sets itself apart by blending market research, strategic consultancy, and trend forecasting to provide forward-thinking, insight-grounded client solutions.”

Nick Morris, founder and managing director of Canvas8 has outlined the brand’s three primary challenges in Asia as follows: ramping up Canvas8’s regional talent pool, remaining sensitive to the cultural nuances of each individual market, and challenging the perception of traditional market research. 

These appointments come recently after three other recent hires in Canvas8’s new Manila office and a junior analyst hire in Singapore.