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Rakuten Advertising extends tie-up with Xandr, onboards inventory of Viki, Viber

Singapore – Marketing and advertising solutions Rakuten Advertising has expanded its relationship with Xandr’s Global Supply Evangelism Team (GSET), and will also be extending its partnership for the adoption of Xandr’s Monetize SSP. 

Through Monetize SSP, premium inventory that sits within Rakuten Advertising’s unified portfolio across connected TV (CTV), digital video, and native will be available in the Xandr marketplace. 

Across APAC and LATAM, excluding Brazil, Xandr’s buyers will be offered CTV and video inventory across Rakuten Viki, which offers primetime Asian entertainment, and inventory on its messaging app Rakuten Viber. The portfolio will be promoted globally through GSET and have monetization services and deals set up for buyers in-market on their behalf.

The GSET is a team of programmatic experts at Xandr dedicated to servicing strategic publishers by extending their sales efforts to global markets and promoting a publisher’s programmatic inventory, available via Xandr’s Monetize SSP. 

Xandr said GSET has been a unique addition to their offering, where the team provides a three-part service to publishers including in-market sales, monetization services, and marketing services

Ulrik Morell, the VP of Global Supply Evangelism at Xandr, said, “With the advertising ecosystem facing many upcoming challenges, Xandr is proud to be partnered with a major global publisher who is focused on directly benefitting their marketers and agencies.”

Meanwhile, James Collins, SVP of Media at Rakuten Advertising, commented, “We always seek to align our partner opportunities to serve our customers’ best interests. Whilst we have a global network, it has always been important to us to operate through the open internet and ensure transparency with advertisers we work with.” 

Xandr has also recently announced the expansion of its video inventory in APAC which includes top OTT platforms Viu, iQIYI, and True Digital.