Singapore – Digital marketing and advertising agency Bonsey Jaden has announced the promotion of Francois Filamor, former general manager for the Philippines, to be its group general manager. Through the new role, Filamor will aid the agency’s continued growth in its service lineup across Southeast Asia and Australia under its parent company Cue Group.
His 15 years in the industry have taken him from strength to strength, with his work encompassing major tech and finance brands such as Galderma, BPI, and Grab. Through the new endeavour, the role of general manager for the Philippines will be turned over to Kris Villongco.
Speaking on his promotion, he said, “[We’re all] excited—there is a lot of progress even beyond the seven markets that Bonsey Jaden is currently present in. We look forward to widening our footprint globally and furthering our strategy-driven talent on the international stage. And I personally look forward to scaling what we’ve accomplished in the Philippines in terms of client growth and retention, operational efficiency, and employee satisfaction to drive success further across the region.”
Meanwhile, Daniel Posavac, founder and CEO at Bonsey Jaden, commented, “We are extremely happy to promote Francois into this new role as we move forward with offering new services on data, market analysis, and AI. He will be leading all of our general managers across the different markets and be a vanguard for our company’s growth.”