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Global sports marketing firm CSM acquires digital agency Greenroom Digital

Australia – CSM, the global integrated marketing and brand experience firm for sports and entertainment, has acquired its long-time digital marketing and communications agency partner, Greenroom Digital, to bolster its digital offering in the sports marketing landscape.

For three years, CSM and Greenroom Digital have been working together to deliver digital and data strategies for a range of clients globally, including HSBC, AIA, and Alpine F1, among others.

The acquisition includes all Greenroom Digital operating markets, with the exclusion of business operations in Australia and New Zealand. This will continue to be headed up by Greenroom Digital’s co-founder, Nick Biggin. 

Biggin commented that the acquisition is an exciting step between the relationship of Greenroom Digital and CSM, and he looks forward to focusing on the continued growth and expansion of their businesses in APAC.

“It enables us to leverage the scale and strengths of the CSM business internationally while maintaining independence and flexibility in the developing Australia and New Zealand markets,” he said.

Meanwhile, Matt Vandrau, CSM’s group CEO, shared that CSM’s digital offering is a key differentiator for them in the marketplace and they are proud to deliver exponential commercial growth for their clients through their performance marketing platform. 

“We are committed to continued investment in our digital offering to provide the very best results for our clients,” said Vandrau.

Greenroom Digital’s Co-Founder, Tom Huggins, who will also become the group digital and data director, commented that he sees this enhanced relationship accelerating Greenroom Digital’s growth in the coming months and beyond. 

“This acquisition is the culmination of years of hard work and delivering results for clients in partnership with CSM and we are delighted to formalize our relationship,” said Huggins.