Tag: Greater China
OCBC has announced key leadership changes amidst the group's ASEAN-Greater China strategic thrust gathering momentum this year.
Authentic and Baozun have also entered an exclusive, long-term license agreement through which Baozun will design, manufacture, market and distribute Hunter brand products in Greater China.
These promotions follow a run of new multi-market client wins for the agency in the past 6- months, including companies such as Endowus, GoGoX and Wharf Hotels.
OCBC launches unified brand strategy to leverage ASEAN-Greater China potential Singapore– OCBC recently launched a unified brand strategy across all of its key regions, highlighting its One Group mentality to fully capitalise on the strong ASEAN-Greater China potential. OCBC wants to grow and create...
BBDO in Greater China has announced key leadership changes in its team following the news of Leong Wai Foong, current chairman of BBDO Greater China, stepping down from his current role to pursue music-related opportunities.
The global agency for brand experience, Uniplan, has appointed Michael Bertin to the newly created role of head of digital for Greater China.
The new senior vice presidents of Thunes are part of the company's aim to expand its cross-border payment service reach globally.
Chau will also the business of various Edelman offices in Taiwan and Hong Kong aside from their mainland offices.
