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Grab extends gifting capabilities cross-border

Philippines – Grab has extended GrabGifts, its in-app gifting capability to now allow users to send gifts to loved ones on-demand outside their home country. Users will now be able to send vouchers and gifts to family and friends in Indonesia, Malaysia, Myanmar, the Philippines, Singapore, and Thailand. 

The enhanced gifting experience is powered by two new features, which is Grab’s revamped GrabGifts interface, and a new 100+ Cities Delivery feature, in BETA version, which enables users to order and send food and physical gifts from GrabFood and GrabMart merchant-partners that are available in the recipient’s city within an hour 

Grab said that the enhanced feature is in response to the current travel restrictions that continue to be unstable amid new Covid variants. The platform said its survey among Grab users in Southeast Asia revealed that more than half intend to send gifts on-demand to loved ones in other cities. 

Grab’s CMO Cheryl Goh said that while Grab was primarily marketed to answer to personal needs, the platform has eventually grown to be “a powerful vehicle” for building and maintaining connections between loved ones. 

“But with many countries yet to fully open their borders, we wanted to do more. We are so excited to now be able to bridge even longer distances between loved ones. We hope this will bring a festive cheer to all our users in Southeast Asia,” said Goh. 

The voucher categories under GrabGifts span Grab’s food, mart, express, and transport services. As part of the new interface, users will be able to send their recipients up to three voucher options to choose from. In addition, users will also be able to select from a range of designs and add in a personalized message.