Manila, Philippines – The pandemic has resulted in various consumer behavior changes, including the boost of the food and grocery delivery platforms, including the superapp Grab. According to their latest study with NielsenIQ, more F&B brands are giving food delivery a shot, with the number of monthly active merchants in GrabFood increasing by 60% in 2020.
As a leading delivery operator of F&B brands, Grab unveils its awards body for recognizing top-performing partner merchants in the Philippines, called ‘Golden Grab Awards 2021’ which was recently held virtually for the first time, celebrating its best-performing GrabFood and GrabMart merchant-partners.
The award categories are a mix of data-driven and people’s choice awards, and are split in three categories: Sale Superstars, Merchant Congeniality, and Golden Cart. These awards celebrated the best of GrabFood’s merchant-partner rookies, best curated menus, top-performing merchants for every meal, best-rated merchants, and many more.
For the Sales Superstars Awards, some of the awards granted are creatively named after the various meal time occasions. In this instance, Breakfast Champs’ or catered to breakfast, is awarded to Starbucks and to Conti’s Bakeshop and Restaurant; ‘Lunch Leaders’ or for lunch time are awarded to popular fast-food franchises Jollibee and Mang Inasal; ‘Merienda Masters’ for afternoon snack time are awarded to S&R New York Style Pizza and Angel’s Pizza; while ‘Dinner Dash’ for dinner deliveries are awarded to fast-food chains Chowking and KFC; and ‘Midnight Munchies’ for late-night snackage are awarded to McDonald’s and Army Navy Burger + Burrito.
Other ‘Sales Superstars Awards’ include ‘Promo Masters’ for Shakey’s Pizza and Monicar General Merchandise, ‘GrabAds Guru’ for Mary Grace Cafe and Kenny Rogers Roasters, ‘Campaign King’ for Selecta Ice Cream Shop (GrabFood) and Robinsons Supermarket Corporation (GrabMart), and ‘Data Dynamo’ for Picabean Coffee House (GrabFood) and DRTM Store (GrabMart)
Meanwhile, the Merchant Congeniality Awards are awards given out to partner-merchants that show satisfactory performance on their operations, ranging from delivery efficiency, menu diversity, and hygiene standards. The awards are as follows:
- Menu Maven-Blake’s Wings & Steaks (GrabFood), Ever Supermarket (GrabMart)
- Need For Speed-Turks
- Hygiene Hero-Chooks to Go
- Pack It Like It’s Hot-Corndog28, Shake Shack
- Newbie No More-Thai Mango
- Ultimate Lifesaver-Robinsons Supermarket Corporation
- Riders Choice Award-Starbucks
- Staff Salute Award-Classic Savory – SM City Las Pinas
Lastly, the Golden Cart Awards are as follows:
- Golden Grab Rider-Partner-Wendell Fajardo Songco
- Top Trender Award-Andok’s Litson Baka
- Golden Merchant Badge-Big Al’s Cookie Jar
- Eager Expander Award-Pan de Manila
- Long Distance League Award-Samgyupsmile Delivery – Molino 3
“Through this celebration, Grab continues to support the growth of its merchant-partners whose partnership with the superapp has been integral in its commitment to providing Filipinos with everyday essentials,” the company said in a press statement.
They added, “In the times of limited or restricted movement, Filipinos have come to rely on online food and essentials delivery services providers such as GrabFood and GrabMart. As the country eases back on quarantine restrictions, Grab, a leading superapp in Southeast Asia, does not fail to recognize the merchant-partners who have been integral to these services.”