Marketing Featured ANZ

Accor ANZ reignites love of cities in new ‘Go ALL Out’ campaign

Australia – As travel restrictions are gradually being eased, global hotel operator Accor in Australia and New Zealand has launched a new campaign called ‘Go ALL Out’, with the aim to motivate travelers to seek out city experiences across the region.

The campaign is centered around a comprehensive and eclectic program of events, both large and small and across a diverse range of genres, taking place in cities across the region. The gateway to the ‘Go ALL Out’ campaign is Accor Live Limitless (ALL) – a lifestyle loyalty program that integrates rewards, services, and experiences throughout the Accor portfolio of brands.

These events are featured on a central campaign and events hub on, which showcases more than 150 Accor-created and Accor-supported events.

Created in collaboration with creative agencies Special Group and John+John, the campaign will be running until 30 September 2021. It seeks to tap into the travelers’ passion points such as live music, food, and wine experiences, arts and culture, or sporting events.

To curate the line-up, Accor has collaborated with many of its major event and sporting partners, such as Vivid Sydney, the AFL, Melbourne Food & Wine Festival, and Museum of New Zealand Te Papa Tongarewa, as well as Winter Pride Queenstown, among others.

Furthermore, Accor properties across ANZ are activating their spaces with a range of bespoke events. For example, Sofitel Sydney Darling Harbour’s iconic Champagne Bar is inviting guests to celebrate Sydney Solstice and Fête de la Musique (France’s summer solstice festival) with live music, a collection of gin-infused cocktails, and a Yarra Valley Bloody Shiraz Gin Caviar pairing, which will be running until 20 June on Wednesday to Sundays.

Meanwhile, in New Zealand, Novotel New Plymouth Taranaki is celebrating Matariki (Māori New Year) with a degustation dinner hosted by renowned chef Martin Bosley and Kono on 8 July.

Accor Pacific’s CEO Simon McGrath shared that through the ‘Go ALL Out’ campaign, Accor will be showing their magnificent cities at their best, as vibrant and exciting destinations, bursting with culture and experiences. 

“By working with our incredible partners, we have curated a series of amazing events to inspire travel which will get our cities moving again,” said McGrath.

Across these events, ALL and Accor Plus members will enjoy exclusive access to offers, events, and limitless experiences.

The ‘Go ALL Out’ campaign is already available in paid media ads and owned channels.

Accor has more than 380 luxury and economy properties across the ANZ region, including international brands such as Sofitel, MGallery, Art Series, and Pullman, as well as Swissôtel, and Novotel, among many others.