Marketing Featured East Asia

The Coca-Cola Company, Swire Coca-Cola Hong Kong to relaunch sustainable glass bottle beverages

Hong Kong – The Coca-Cola Company, the global beverage company that owns the world-famous beverage brands Coca-Cola and Sprite, and its bottling partner Swire Coca-Cola Hong Kong, have announced the return of its glass bottle beverage, with a new design and a refreshed look.

The relaunch of the new glass bottle is in line with the commitment of The Coca-Cola Company and Swire Coca-Cola Hong Kong’s vision of sustainability. By adopting more environmentally friendly new technology to facilitate the development strategy for recycling and reuse, they joined hands to move towards Coca-Cola’s goal of ‘World Without Waste’.

Coca-Cola comes back with the classic contour bottle design and meets consumers with its familiar look. At the same time, other brands under Coca-Cola, including Sprite, Fanta, Schweppes, and Kochakaden are also coming with another bottle design. Both designs are adopting transparent bottles and make the appearance sleeker and cleaner. It is more convenient for consumers to return them after usage for the bottling plant to clean, disinfect and refill them. After adding the labels, they will be relaunched in the market, which is more efficient in protecting the environment.

The company said that the bottle comprises 60% recycled glass materials, with a weight loss of one-third compared to the previous bottles, making it easier to hold. Each box also now contains 24 bottles instead of 12 for easier transportation and storage.

Connie Yeung, Swire Coca-Cola’s general manager for Hong Kong, said, “Swire Coca-Cola HK has been the authorised bottler of The Coca-Cola Company since 1965. To realize the company’s vision in sustainable development, we have been actively enhancing packaging designs with more environmentally friendly elements throughout the years so that consumers, while enjoying the great taste, can have more options in recyclable packaging.”

Meanwhile, Marella Canepa Risso, The Coca-Cola Company’s franchise director for Hong Kong and Macau, shared that the new returnable glass bottle will allow their consumers to dive into a unique meal occasion experience uplifted by the refreshing taste brought by Coca-Cola.

“By increasing the use of returnable packaging, we promote a circular economy as our return to reuse bottles have high levels of collection and are low-carbon-footprint beverage containers because the bottles collection is built into our beverage direct delivery model,” said Risso.

The brand new glass bottle Coca-Cola brand is now rolling out in the market, while an extensive campaign will also soon be rolled out.