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E-commerce platform Ginee partners with TikTok Shop to help Indonesian brands grow through Ginee Ads

Jakarta, Indonesia – Ginee, an e-commerce merchant services technology platform in Southeast Asia, has announced a partnership with TikTok Shop to provide a new online shopping experience for brands and merchants to reach their consumers through TikTok Shop, an exclusive and innovative marketplace where entertainment meets commerce that is fully integrated into TikTok, bringing together online sellers, buyers, and creators. 

The collaboration with TikTok Shop is one example of Ginee Ads, which integrates with multiple online advertising platforms to help businesses grow sales and better manage advertising spend.

Since its launch in early 2020, Ginee has supported over 130,000 businesses and sellers, processing USD 2.7 billion in gross merchandise value. Ginee provides a SaaS Enterprise Resource Planning (ERP) platform to help brands and online sellers with day-to-day operations and customer relationship management via multiple marketplaces, as well as warehouse management services (WMS).

Currently, over 2,000 brands in Indonesia on Ginee are also on TikTok Shop, which held a month-long TikTok Shopping Ramadan Sale ending on 25 April. Over the entire month, total livestreams received almost 2 billion views, translating into a gross merchant value (GMV) sales increase of almost 92 per cent. Among the brands who saw a boost to their website and sales was Yongki Komaladi, one of the largest shoe, sandals, and accessories retailers in Indonesia. A Ginee customer since June 2021, Yongki has had over 450 SKU pages listed on the Ginee platform.

Yongki Komaladi’s, Sales Manager Reza , said, “During the recent Ramadan, we used Ginee Ads and its integration with TikTok Shop to really tap into the platform’s vibrant user community, not just for brand exposure and drive sales, but also to streamline the purchase process and drive conversion. The embedded product anchors in the form of short videos and livestream format on TikTok Shop really makes it easy for us to have effective, meaningful engagements with our customers at scale.”

Ginee’s Head of Southeast Asia, Evelyin Wu, commented, “Ginee’s mission is to help our partners and sellers like Yongki manage and grow their businesses more efficiently.”

Wu added, “Ginee Ads is one of our newest product innovations where we collaborate via system and API integration with leading innovative platforms like TikTok Shop, enabling our merchants to run simple and effective campaigns to drive traffic and conversion on their SKU pages and online stores. We are really proud and excited about this collaboration with TikTok Shop.”