Singapore – GTX TEC, a Singapore-based jewelry distribution company, has announced its new sale partnership agreement between jewelry manufacturer Silverstone G and global superstarsBTS through its new jewelry line “Beautiful Moments: STONEHENgE”.
The latest campaign came from a previous partnership of BTS and Silverstone G last May on a line of jewelry known as “Moment of Light.” The jewelry line features initials, birthstones, and the boy band’s logo and its corresponding members.
“Beautiful Moments: STONEHENgE” will be available on the pre-existing Moment of Light web portal, and are open for pre-order starting October 2020 to January 2021. All items will come with its corresponding certificate of authenticity to discourage patronage of imitation products.
For Scott Mathina, CEO of GXT TEC, the recent collaboration is a way to boost the brand’s jewelry value, and hopes to cater to a much younger consumer base.