Philippines – Gushcloud International, a global technology-driven digital talent and media company, has launched its new live commerce unit GC LIVE, which operates premium live commerce shows distributing global brands into SEA. This launch comes after Gushcloud’s move to further establish itself as a global business.

GC LIVE operates premium Open Broadcaster Software (OBS) production with top influencers. Open Broadcaster Software is an open-source streaming software for mixing and producing live video content. Powered by this technology, GC LIVE aims to provide and create high-definition live streaming shows all over Southeast Asia. 

To lead the live commerce division, Gushcloud has appointed Mary Shynne Santos, former head of Kumu Live, to be its new regional head of GC LIVE.

Santos believes that live commerce is the future and the GC LIVE team is ready to take on more global brands and content and localise it into the region. 

“GC LIVE produced ‘Reel K-Hauls with Jessica Lee’, the first-ever cross-border show for Lazada PH and I’d say we started off with a bang! I believe that teamwork is the key to every successful project and the team definitely showed that. The show ran for 3 months and we hit our targets and all items were sold out,” said Santos.

Meanwhile, Felice Olondriz, Gushcloud’s head of talents for the Philippines, said, “The launch of GC Live would definitely open doors for our talents and GCPH. Our team is excited to roll out live commerce executions that utilise our roster talents. This is not just a new revenue stream that we’re excited to have, but more importantly, an avenue for talent growth and multifaceted upskilling.”

Jamie Paraso, Gushcloud’s country director for the Philippines, noted, “The roll-out of GC Live is only the beginning and will open opportunities for the whole ecosystem that we look to grow and thrive, especially here in the Philippines. I look forward to the future shows that our Live Team, led by Shynne, will be able to produce.”