Marketing Featured ANZ

Publicis Worldwide bags AU swimming authority’s integrated media business

Australia – Swimming Australia, the governing body for swimming in Australia, has appointed Publicis Groupe’s global creative network Publicis Worldwide, as its new full-service agency partner.

As part of the mandate, Publicis Worldwide will be overseeing Swimming Australia’s marketing strategy, creative, media, and design, as well as social, and partnership development. 

Eugenie Buckley, Swimming Australia’s CEO, believes that they have created a strategy to expand from their platform engaging Australian swimmers and the sport’s wide fanbase.

“Publicis Worldwide has proven experience bringing together communications strategy, creativity, data, and technology to lead the change, and to shape the future of the sporting and entertainment experience in swimming,” said Buckley.

Meanwhile, Simone Waugh, Publicis Worldwide’s managing director, said, “Our expertise in building brands and now applying it to sports is timely for our agency – with the momentum and change evident as soon as the 2032 Olympic Bid was successful for Queensland.”