Marketing Featured East Asia

Havas Group acquires marketing agency Front Networks in China

China – Global communications group, Havas, has acquired Front Networks, an independent creative agency focusing on social and digital marketing in China, which will be integrated into the Havas Creative network. 

Front Networks, which currently has two offices in Beijing and Shanghai, provides a full range of digital marketing services, with a team of more than 200 people. It has always been at the forefront of digital evolution in China and is trusted by more than 200 international clients across sectors such as automotive, finance, sports, software, artificial intelligence, amongst others, including BMW, Rolls-Royce, Vivo, and Microsoft, as well as Bank of China, and Nestlé, amongst many others.

This move will bring additional creative and digital firepower to Havas in China. Havas will be leveraging Front Network’s expertise in timely and effective digital storytelling, creating engaging digital content and channel mapping, as well as its enterprise philosophy of Connectivity + Creativity + Collectivity.

Yannick Bolloré, Havas Group’s chairman and CEO, commented that China has always been of strategic importance to them and he is thrilled to see that they are keeping up the same drive and momentum in this market. 

“By partnering with the best there is to offer in China, Havas Group will surely create more meaningful moments and value for all our clients, consumers, brands and communities. We are delighted to welcome Felix and the teams to the Havas Family,” said Bolloré.

Meanwhile, Karl Wu, Havas Group’s chairman and CEO for Greater China, shared that Front Networks has proven its business strength, agility, and adaptability during China’s digital emergence and evolution. 

“Amidst the arrival of the metaverse, bringing Front Networks on board is an important strategic step to further enrich our digital solutions for our clients in China. Under our one Havas Village roof, we will together continue our mission to create meaningful differences for brands, businesses and people,” said Wu.

Felix Teng, Front Networks’ founder and CEO, said that they pride themselves in having been recognised by Havas, the industry leader in integration and entrepreneurship.

“With the Group’s resources and empowering tools, we will be able to broaden our horizon, extend our solutions and add scale to the depth of our services. Their philosophy is very exciting and we are looking forward to doing more meaningful things together,” added Teng.