London, United Kingdom – Dentsu International has announced the appointment of Fred Levron, former worldwide creative partner at advertising agency FCB, to be its new global chief creative officer.
Levron brings with him over two decades of experience in the creative industry. Aside from previously working at FCB, Levron also worked as the global executive creative director at entertainment agency CAA Marketing, and the executive director and creative director at creative firm Ogilvy Paris.
According to dentsu, Levron’s appointment would be helping accelerate the company’s creative ambitions across its agencies and for its clients, who make up 95 of the top 100 advertisers globally.
As part of his new role, Levron will be leading the network’s holistic creative agenda and its portfolio of creative agencies worldwide. He will also be building on dentsu international’s current capabilities and storied Japanese creative roots. In addition, Levron will be responsible for the network’s creative product and for accelerating creativity across the entirety of dentsu international’s creative, media, and CXM agency brands.
“I’m so excited to start this new transformation journey. We have the opportunity to build a unique creative company that brings creativity, tech, data, media, entertainment, and commerce together to become the most attractive place for talents out there and the most relevant partner for the biggest brands,” said Levron, regarding his appointment.
Meanwhile, Wendy Clark, the global CEO of dentsu international, commented, “Fred has one of the most lauded portfolios and creative reputations in the business. His appointment accelerates and emphasizes the importance of creativity as the hallmark of everything we do. I’m counting down the days until he joins.”
This new leadership appointment will take effect in November 2021.