Tag: Films

Singapore – Following the successful launch of Singapore Airlines’ global brand campaign ‘Welcome to World Class’ in January 2023, the airline now follows up with a campaign film capturing the emotions and moments at 30,000 ft.

The film follows Berlin-based travel photographer Julia Nimke, as she challenges herself to shoot, curate, and edit her very own photography exhibit pieces on her flight with Singapore Airlines. 

In the film, she performs this feat with ease, being made possible by the experience onboard Singapore Airlines such with its in-flight service, curated in-flight menu, comfortable seats and spacious cabins, as well as unlimited complimentary Wi-Fi across all cabin classes.

Nimke’s photographs capture the raw and authentic moments of being in the air, such as a unique composition of a selfie using a mirror built into SIA’s Business Class seats, the way the light hits the spacious cabin basking one in a glow of light, or the moment a cabin crew delicately plates a dish like her own canvas.

These photographs were then displayed at the Leica Gallerie, located at Raffles Hotel, for a private exhibition.

Talking about the campaign, Loo Yong Ping, deputy executive creative director at TBWA\Singapore, said, “Julia was a dream to work with. Her unique ability to capture natural, un-staged moments and use the available light and space at her disposal, and still create these beautiful images were really inspiring.”

Meanwhile, Jacky Lee, director at Smallshop, commented, “Shooting on a flight has its logistical challenges. You must work with the environment you have, all while keeping things discreet, as there are other passengers too. We’re glad that the film came out beautifully, all thanks to Julia’s unique eye.”

Kuala Lumpur, Malaysia – As a homage to the short film genre, Lion & Lion’s Film & Content Production Studio has released its very own film just three months shy of establishing its dedicated in-house team.

The short film, titled ‘Love on the Line’, tells the story of an elderly man who, dressed in his best, makes a daily trip to his neighbourhood telephone booth to make a phone call at 6 o’clock sharp. 

As the story unfolds, audiences are drawn into a touching tale that explores themes of love, memories, commitment and human connection. The film’s powerful storytelling is enhanced against a backdrop of nostalgic settings and small-town charm, shot on location in Seremban.

“Love transcends time and space – even in the absence of our loved ones, their memories continue to inspire us to live and love more deeply,” said Johnson Ling, head of production at Lion & Lion and director of ‘Love in the Line’, summing up the essence of the team’s debut film.

He added “We wanted to convey the message that the little things in life can make a big difference. Our story aims to remind viewers that every moment counts, and that love, no matter how fleeting, can have a profound impact on our lives. Through our film, we hope to inspire others to cherish the small moments in life and to never take them for granted.”

Cheelip Ong, regional chief creative officer at Lion & Lion adds, “With the launch of our Film & Content Production team to create greater impact for our clients, producing and making cinematic films and shorts that can demonstrate the capabilities of our directors and the storytelling abilities of our creatives comes naturally. It allows our talents to broaden their canvas for creativity, telling stories that delight and that touches hearts through the film format.”

The short film was produced entirely in-house by Lion & Lion’s team of creatives, showcasing the agency’s expertise in end-to-end film production. While their services also encompass production for TVCs, branded entertainment and digital-first content, the launch of a short film marks a significant milestone for the team, whose guiding North is to create engaging content that builds intimacy with their audience.

The film is now available for viewing on Lion & Lion’s website and Youtube channel.

Singapore – Renowned Singaporean filmmaker Lincoln Lin, known for multiple awards in Mumbai International Film Festival and Singapore World International Film Festival, has launched a global platform Filmplace, which provides filmmakers booking options for filming locations.

Filmplace is the Singaporean filmmaker’s first foray into business where the platform also aims to help the local community in earning revenue for their home spaces.

Through the platform, filmmakers can source for film locations within minutes rather than spending days with a fixer or location manager. Users are able to source locations from anywhere in the world.

“With Filmplace, the production companies can book venues for a few hours or even minutes within their fingertips and there is transparent pricing that is negotiable. In addition to that, there are fresh locations daily that these companies can choose from,” the company said in a press statement.

Filmplace has already been rolled out in Singapore, Malaysia, Taiwan, and South Korea with a supporting office in India. 

“Currently, production companies need to hire a location manager which costs $300-$500 per day to nail down a couple of locations. The companies will then need to receive the locations, so it is very labor-intensive and manual,” Lin commented.

According to Lin, homeowners can monetize their home spaces in the platform where hosts can earn $500 -$2000 for a month, or around $800 per 10 hours, a contrast to earnings from the booking platform Airbnb, where homeowners earn $50-80 per night.

Singapore filmmaker Lincoln Lin, who is also the CEO of Filmplace

In order to get someone’s space enlisted on the Filmplace platform, users must sign up and provide needed information such as pictures of the location that’s going to be listed and the pricing for the company to verify. 

Having reached more than 1600 users, the company said they are beginning to roll out more incentives and convenience for registered hosts.

From 1 January to 28 February 2021, venue owners and homeowners can enjoy reduced service fees from Filmplace for every booking. Regular hosts will be charged a 5% service fee instead of 12% and Pro Hosts will be charged a 3% service fee down from 9%.

With the Pro Host program, space and homeowners can enjoy getting their location featured more prominently on Filmplace. A tier-based rewards system will be introduced sometime mid-2021 so the more bookings that a host gets, the more discount they can enjoy on service fees from Filmplace.

Filmplace will also roll out a mobile app version of its platform this year .

United States – Movie streaming app Netflix has launched on September 10 its global campaign “One Story Away” and with it, adds a categorization feature on the app which classifies movies and documentaries according to the experiences and memories they inspire into viewers.

For example, Bill Gates’ three-episode documentary, Michelle Obama’s memoir-based program, and Michael Jordan’s The Last Dance are all grouped into the collection “One Story Away From Meeting Your Heroes.” And there are a whole other “One Story Away” collections on the app. 

The collections, since yesterday, have been available for browsing, in tandem with the release of the campaign at large, according to a blog post by Vice President for Brand Eric Pallotta. 

Under one “One Story Away” collection, users can now easily find content that makes them feel like a teen again. Another grouping has gathered movies and shows that stimulate in viewers the value of standing up for something, while comic type and mellow genre movies have also been rounded up for each of its special “One Story Away” collection. 

The inception of the campaign is mainly attributed to the platform’s celebration of the power of storytelling.

“The TV shows and films we watch bring out all sorts of different emotions, give us perspectives we’ve never seen before and even make us feel closer to each other,” wrote Pallota.

He shared that it was a couple of years ago when he heard the phrase “we’re only one story away” from a colleague in a hallway, where the thought has stuck with him ever since, knowing that it would resurface one day into something valuable.

“These words perfectly encapsulate the passion for storytelling that lies at the heart of what Netflix – and the creators we work with all over the world – are trying to bring to our members,” Pallota said. 

Netflix has released a short video ad on its YouTube channel, the first in the campaign, where throughout the video shows the proverbial moving line or streaming indicator that appears at the bottom of every movie watched, simultaneously progressing from start to finish as the ad plays along.

A consistent voice-over of the phrase “Maybe you don’t know what it’s like…” is played, enumerating different examples of unlived experiences, where at the end, is capped off with the campaign’s message, “but that’s exactly what makes a story worth watching.”

Pallota said, “People have very different tastes and moods. But no matter who you are or where you are, we’re all only one story away from seeing, feeling, and connecting more.”