Singapore – FCM Travel Asia, a travel management company, has appointed Gursheel Dhillon as its new head of marketing, recognising her pivotal contributions to the company’s growth and success across key Asian markets.
A seasoned marketer and communicator, Dhillon previously spearheaded public relations and communications for FCM Travel Asia, where she strategically developed and executed corporate PR initiatives to elevate the company’s brands and executives. Her efforts secured top-tier media coverage across key markets, including Singapore, India, Hong Kong, Mainland China, Japan, and Malaysia.
Dhillon has developed strategies for a variety of lifestyle businesses and has built an extensive regional network. With over a decade of business experience, she is also an award-winning entrepreneur.
In her first year with the company, she already earned an award after securing over 800 media features. Dhillon has been instrumental in shaping FCM’s narrative across Asia, significantly expanding the brand’s presence in both trade and mainstream media while collaborating closely with key stakeholders.
Commenting on her appointment, Dhillon shared, “I have enjoyed working with our team of agile marketers, committed to growing the FCM brand by leveraging data to craft ‘Glocal’ marketing strategies that set us apart. I look forward to launching brand new campaigns for an alternative business travel management company like FCM and meeting our customers at our upcoming inaugural FCM Singapore Summit.”
Bertrand Saillet, managing director of FCM Travel Asia, said, “With a bank of deep expertise, drive, and productivity, Dhillon has delivered a material impact on the business and has shown us what can be done. FCTG’s ‘Brightness of Future’ initiative encourages every team member to develop their career and explore opportunities within the company. We are excited for Gursheel to steer our brand towards new heights in the business travel management landscape.”