Morocco – Locations Media Xchange (LMX), an enterprise software provider for out-of-home (OOH) media owners, has announced a partnership with FC Media to launch measurement and booking automation across all their inventory.
This partnership will enhance FC Media’s ability to access validated data, enabling them to build value for their clients and grow OOH budgets while attracting digital buyers, as well as facilitate the creation of an “always on” e-commerce-like platform for sales and programmatic advertising.
FC Media’s expertise in OOH display, coupled with LMX’s software solutions, seeks to empower FC Media to further organise their operations and elevate their offerings.
Srikanth Ramachandran, founder and group CEO at Moving Walls, said, “We take pride in our collaboration with FC Media, where we’ve successfully deployed their data-driven self-serve solutions, delivering substantial benefits to advertisers across Morocco and North Africa.”
Meanwhile, Saad Bencharef, director of data and digital transformation at FC Media, commented, “This partnership provides us with cutting-edge audience measurement solutions that bring unprecedented insights to our advertising campaigns. In the pipeline, we have an exciting e-commerce website that’s set to revolutionise the way we connect with our audience!”
Additionally, FC Media will be launching an event tailored for their esteemed customers, where Ramachandran will be sharing his knowledge on OOH media as part of the partnership, offering valuable insights to media buyers and agencies in Morocco.