Marketing Featured Southeast Asia

Far East Organization hands media mandate to Arena Media

Singapore – Far East Organization, Singapore‘s largest private property developer, has handed its media mandate to Arena Media Singapore following a rigorous business review process. Arena Media replaces PHD Singapore, the previous incumbent agency. 

As media agency on record for the organization, Arena Media will oversee the account’s media planning and buying for traditional media, as well as support its performance marketing strategy. These responsibilities cover Far East Organization’s diversified portfolio of businesses spanning residential, hospitality, retail, commercial, and industrial segments as well as the Agape Business Group, comprising Store-Y, a self-storage facility, Agape Laundry, and social enterprise Agape Services. 

Leroy Lim, general manager of Arena Media Singapore, attributed the win to the agency’s expertise in “creating meaningful experiences using creativity, media and technology.” 

“We are honoured to be working with Far East Organization and look forward to driving greater growth and enrichment together through our data-driven digital-first strategies,” said Lim. 

Arena Media is part of the Havas Media Group. In June, Lim was appointed to the GM position.