Tag: experiential campaign
Kee Wah Bakery debuts 'Shapes of Love' campaign blending heritage pastries with iconic romance films
Hong Kong – Kee Wah Bakery has partnered with Broadway Cinematheque to launch the ‘Shapes of Love Film Festival’ (愛的模樣電影節), an experiential campaign that pairs classic romance films with the bakery’s signature pastries in a bid to connect its heritage with contemporary cultural experiences....
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