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Malaysian theme park developer Sim Leisure names Phil Whittaker as new CEO

Kuala Lumpur, Malaysia – Malaysian theme park developer Sim Leisure Group (SLG) has announced Phil Whittaker as its new chief executive officer. As part of the announcement, Sim Choo Kheng has been also appointed as the new executive chairman.

Whittaker, who prior to this appointment served as strategic advisor and more recently as commercial director to the group, carries with him more than 25 years of knowledge and expertise in developing, launching, managing and restructuring sales, marketing, commercial and operations to deliver growth in several notable travel, leisure and entertainment-related organisations in Australia, Malaysia and Singapore.

Speaking on his appointment, he said, “I am truly honoured to take on this appointment as CEO at Sim Leisure, as I am humbled to lead such a globally recognised and respected brand and build on the innovation and success that Sim has achieved as one of the industry’s leading leisure entrepreneurs and operators. I would like to thank Sim and the team for their faith and trust in me as I continue to leverage on my skills and experience to support and help to realise the ongoing expansion plans of the Sim Leisure Group.”

Meanwhile, Kheng will also oversee the Group’s strategic direction and the expansion of Sim Leisure’s brands, including the design and development of new projects locally and internationally, while liaising with key stakeholders.

Kheng said, “In many ways, these strategic appointments can be deemed a pivotal one in our mission to become the premier themed leisure company across the globe, as we train our targets and artillery on world domination! Those who know me can attest to the fact that I like to accomplish the impossible. So, we set out to make the impossible a reality, with our unique products where fun is measured in ‘smiles per hour’.”

In the near future, SLG is also planning to introduce greater industry representation on the board to lend their expertise and help champion SLG’s industry representation in several markets around the world.