Kuala Lumpur, Malaysia – Eugene Lee, most recently the regional chief marketing officer for Asia at McDonald’s, has announced that he has been promoted to the role of international marketing officer at McDonald’s for its international developmental licensed (IDL) segment.
In a LinkedIn post, Lee said that in his new role, he will be overseeing the fast food chain’s international regions outside of the US. These markets include Latin America, Europe, Middle East and Asia.
“I’m extremely excited and humbled by the elevated responsibilities, and looking forward to interacting with our Marketing Teams from across the globe,” he said.
Lee has been with McDonald’s for around 14 years. During his recent stint as the company’s regional CMO for Asia, he has been vital in the Asian campaign for the then-anticipated meal collaboration with K-pop group BTS.
Prior to joining McDonald’s, he was with local food and catering company The SOULed OUT Group.