Singapore – Insurance company AIA Singapore has announced that it will be offering a complimentary insurance plan called AIA #ShareTheLove, specifically dedicated to essential workers, where beneficiaries will be nominated through Facebook or Instagram.

The company said that the new insurance plan is part of its efforts to pay tribute to essential workers. The plan will cover COVID-19 and 21 infectious diseases including dengue fever.

The nomination started yesterday, September 9, where members of the public may nominate a family member or a friend provided that the individual is an essential worker and a Singapore resident.

Those who wish to nominate will be asked to post a photo or video of the essential worker on their Facebook or Instagram page and include a message of appreciation with at least 100 words with a focus on the person’s story of resilience and why the insurance is the best gift for him or her. According to the mechanics, the post, in order to qualify must be set to public, must tag AIA Singapore’s social media accounts, and should include the hashtags #ShareTheLove and #AIASG.

Once a story is selected, AIA will be giving the free insurance to both the person who submitted the story and the nominee.

The initiative is part of a regional AIA #ShareTheLove movement taking place across Asia. The movement also saw the implementation of other assistance programs such as AIA representatives’ pledge to donate a portion of their policy sales towards the company’s adopted charities.

AIA Singapore Chief Customer and Digital Officer Melita Teo said, “These workers have put the communities’ needs above their own health and wellbeing. Aside from COVID-19, the exposure to infectious diseases is not over even after ending their work, as dengue cases continue to plague homes. By engaging the help of the community at large, we hope to play a part in bringing more of these amazing stories of resilience to light and paying tribute to our essential workforce. This is a little gesture of appreciation for the sacrifices that they have and continue to make as we deal with this crisis.”