Minneapolis, USA and Copenhagen, Denmark – Siteimprove, an enterprise platform that enables marketing and web teams to transform content into customer experiences that drive revenue, has announced the findings of the Forrester Consulting Total Economic Impact™ (TEI) global study. The TEI study commissioned by Siteimprove showed Siteimprove’s platform delivered a 275 percent return on investment (ROI) over three years for a composite organization. Siteimprove’s solutions payback period for costs associated with the platform is in under six months and deploying Siteimprove led to increased profit and widened market reach.
“Sitemprove’s performance-with-a-purpose optimization allows marketers to spend more time on efficient, effective content creation that truly impacts revenue,” said Shane Paladin, CEO of Siteimprove.
“The Forrester analysis validates our core mission: helping marketing teams consistently deliver the most accessible, inclusive, relevant, discoverable, and usable content,” added Paladin.
The study conducted by Forrester interviewed several Siteimprove clients across North America and Europe, who are focused on providing a more consistent and elevated digital experience for their customers. According to the TEI study findings, prior to using Siteimprove, the interviewees noted how their organizations lacked the necessary capabilities to deliver a consistent and high-quality digital experience across their expansive websites. By identifying errors and performance issues, the study found that Siteimprove’s enterprise platform delivers:
- Increased profit from refined site UX and design, using Siteimprove to methodically apply insights-driven approaches to page redesigns, content creation, and marketing campaign spending.
- Increased profit from improved accessibility, as Siteimprove customers expanded their customer base by proactively ensuring web practices are aligned with the Web Content Accessibility Guidelines. By viewing web performance through the stringent lens of accessibility, companies not only enable visitors with disabilities to interact with their brand, but ultimately expand their audience by offering an ease-of-use that benefits a broader base of consumers with a range of digital abilities.
- Automated Monitoring & Workflow led to significant savings via site monitoring automation, reducing the average time spent on error detection and content monitoring by 90%.
- Bolstered traffic from SEO, through the optimization of web content and identification and remediation of technical, content, user experience (UX), or mobile issues.
The Forrester Total Economic Impact™ (TEI) global study includes quotes from the companies surveyed:
“We have multiple in-country based websites, all with different teams. I needed a solution that could help us centrally understand the quality of these sites and provide them with easy-to- understand actions to rectify the identified problems.” – Head of web marketing, information technology
“We are focusing more on customizing our content for organic search, and that data is obtained from Siteimprove.” – Marketing technologist, information technology
“We’ve partnered with Siteimprove in the light of a major website relaunch with the objective to merge three heterogenous website presences spanning over 10,000 pages into one unified estate to strengthen our brand and create one voice. Given a rather short timeline of eight months, this was a tremendously ambitious project,” said Jörg Lothal, senior manager of corporate communications, web intelligence & SEM at Merck.
“Despite the challenge, the Siteimprove platform enabled us to not only maintain but significantly improve the quality of our content, setting a new standard for the website experience we offer to our visitors. Since the relaunch, we were able to quadruple traffic to our website and gain deep data-driven insights into the mechanics of content design, which will guide our digital marketing efforts moving forward,” added Lothal.
This post is sponsored by Siteimprove.