Technology Featured APAC

MoEngage, Merkle Sokrati to aid data-driven solutions through new partnership

California, USA – Customer engagement platform MoEngage and dentsu’s India-based customer experience management (CXM) agency, Merkle Sokrati, have entered into a new partnership, which combines MoEngage’s insights-led customer engagement platform with Merkle Sokrati’s enterprise delivery services to grow data-driven solutions for enterprise brands across Asia Pacific.

The combined value package offered by MoEngage-Merkle partnership will enable consumer brands to devise and execute a hyper-personalized experience for their users. 

“Our partnership with Merkle Sokrati is a significant step in this direction. Merkle’s understanding of strategic digital interactions and expertise in enterprise solution delivery is uniquely complementary to MoEngage’s data-driven and AI-enabled marketing automation platform. We believe that both of us make a truly customer-obsessed team,” said Sanjay Kupae, head of global alliances at MoEngage.

Kupae also noted that through this new partnership, they will be able to drive far more business impact for its clients in India, South East Asia, and Australia.

MoEngage and Merkle’s partnership is in response to the constant struggle that marketing and product teams often face, as most of the available tools lack one or more of requisite capabilities or the solution is not implemented to the best of its potential. Furthermore, the modern aspect of mobile-first customers expects a personalized experience. This requires brands to build a 360-degree view of their users, analyze the data and deliver the right message at the right time through the right channel.

“It’s exciting news to partner with MoEngage in today’s times where hyper-personalized engagement with audiences has become imperative. Coupling this with our more than a decade-long focus on building audience-first and data-driven marketing strategies will surely be beneficial for our clients across verticals and industries. We all have seen trying times for consumers and brands alike, and I’m happy to see synergies being developed here in our ecosystem to help businesses bounce back from the year that’s been,” said Sampath Rengachari, chief business officer for martech at Merkle-Sokrati.

Technology Featured Global

Growth management platform Insider launches new UX for enterprise marketer benefit

Singapore – Insider, a growth management platform, has announced the launch of a new design system that aims to deliver a consistent experience for enterprise marketers building cross-channel experiences.

Through the new user experience (UX), marketers can now find and use products based on use cases and goals such as product discovery, as well as easily understand all their cross-channel marketing efforts and monitor ROI metrics closely in a single dashboard.

Furthermore, the new UX can help create streamlined campaigns and delivery across channels like website, email, and push notifications to speed up execution, as well as easy tagging and filtering to organize campaigns, streamlined reports for faster insight discovery, and time-saving features to boost marketers’ productivity.

According to Muharrem Derinkok, co-founder and VP of product at Insider, the new UX responds to the major concern of marketers mulling whether they should invest in upgrading their UX, specifically for an enterprise setting. Insider hopes to break the impression among marketers that enterprise UX is “clunky, slow-to-load platforms that require significant training.”

“The underwhelming experience is precisely the ceiling we wanted to shatter with our fresh and thoughtful approach to designing our new platform. With over 25% of our 2020 roadmap invested in our design system – we’re thrilled to bring a breakthrough experience to enterprise marketers,” Derinkok said.

Another feature in the new UX is creating cross-channel journeys easier with another Insider product, Architect. Architect is an Insider product that helps marketers develop individual online channel journeys for consumers online to get them to buy a product by means of various online advertising platforms such as email marketing and Facebook ads.

“The new experience is further enabling brands to accelerate their time to market, leading to bigger, better, and faster results. Our clients have always looked up to us for taking bold steps in solving some of the most pressing problems of experience disruptors who are behind the growth of top global brands,” said Hande Cilingir, co-founder and CEO at Insider.

Clinger added, “We have helped our customers to deliver hyper-personalized and delightful experiences to their customers. It’s now their turn to experience the same intuitive experience in their daily workflows as we redefine what’s possible for enterprise marketing technology.”