Singapore – Public relations consultancy Elliot & Co. has recently secured a slew of new corporate client wins in Singapore, including Colt Technology Services, UOL Group Limited, Employment Hero, and Wee Hur Holdings Ltd.
Elliot & Co.’s appointment as the PR agency partner for these companies reinforces its commitment to delivering impactful, results-oriented communications solutions while solidifying its reputation as a trusted advisor across various sectors.
These new appointments come on the heels of the agency’s strategic leadership hires earlier this year, marking a pivotal phase in its 8-year journey. This new strategic direction encompasses both large-scale companies and early-to-mid-stage startups seeking unique storytelling opportunities for their businesses in Singapore and the region.
Leading the agency’s pivotal shift is its senior leadership team, headed by managing director Mayda Jutahkiti. With 20 years of PR agency experience, Jutahkiti excels at shaping strategies and ensuring client satisfaction across various industries.
Joining Jutahkiti are account director Jayeeta Mazumder, who brings a 15-year career in journalism and corporate communications to deliver compelling storytelling and media strategies, and partnerships director Vanessa Wan, an integral part of Elliot & Co.’s journey, who brings a wealth of experience in the consumer and lifestyle space with her creative, solution-centric approach to campaigns.
Speaking on the new partnership, Jutahkiti said, “I am heartened that these industry leaders have placed their trust in us to drive their messaging and develop and amplify their stories. We pride ourselves on delivering creative and compelling PR narratives, and this has demonstrably benefited the startup landscape since our inception. It is a natural progression for us to extend our influence into the corporate and strategic communications space that is teeming with yet-to-be-told stories.”
Meanwhile, Serene Cheng, deputy general manager (group marketing communications) at UOL Group Ltd., said, “Partnering with Elliot & Co. for our campaigns this year marks the beginning of an exciting journey for us at UOL Malls. With their collaborative approach and expertise, we are excited about the potential this partnership holds.”
Shereen G., PR and communications lead for SEA at Employment Hero, also shared, “Elliot’s impressive track record in supporting enterprises in the region aligns perfectly with our goals. Their expertise not only strengthens our PR initiatives but also expands our market presence in Singapore and Malaysia, enhancing our brand visibility.”
“We believe in growing together and creating a win-win situation with great chemistry for amazing results. Elliot effectively connects us with our target audience and boosts our industry credibility, highlighting the strategic importance of this partnership. Employment Hero’s vision of making employment easier and more valuable for everyone resonates with Elliot’s approach, further emphasising this collaboration’s potential,” she added.