Singapore – WE Communications (WE) has announced it has been named agency of record for Elastic, a search analytics company, in Australia and Singapore. WE’s appointment follows a competitive pitch.
The communications partnership, effective immediately, will help Elastic promote and protect its brand and thought leadership positioning in Asia-Pacific countries.
Moreover, WE will draw on its full range of capabilities, including corporate reputation and brand purpose, media and influencer engagement, content development, digital marketing, and creative.
Madge Miller, vice president of global communications at Elastic, said, “Cutting through market noise, to showcase the value of search-powered solutions, is essential to our communication strategy. WE’s strong technology sector knowledge, extensive media relations experience and creativity have motivated us to choose WE as our agency of record in Australia and Singapore.”
Meanwhile, Ayla Fitzgibbon, head of technology at WE Australia, commented, “For years, the Elasticsearch platform has empowered millions of businesses to find the answers that matter in milliseconds with the power of AI and search.”
She added, “WE is honoured to be selected as Elastic’s agency of record for Australia and Singapore, and we look forward to delivering communications strategies that promote the search analytics company’s growth in the region.”
Lastly, Daryl Ho, managing director at WE Singapore, stated, “Elastic joins WE’s growing technology client roster in the region. Tapping our extensive experience in helping technology brands tell their stories, the team is excited to help write the next chapter of Elastic’s growth as a leading provider of search-powered solutions.”