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Simon Kitching appointed as eg+ worldwide’s new creative director

Melbourne, Australia – eg+ worldwide, Omnicom‘s global implementation and production agency and part of the Clemenger Group in Australia, has appointed Simon Kitching as the agency’s new creative director.

Kitching will take responsibility for the agency’s burgeoning creative output for clients including NAB, L’Oreal, MLC/IOOF and numerous Television Broadcast clients. 

He joins the agency following nearly two decades running his own creative business, in addition to having launched an FMCG food brand. Furthermore, he has led creative output for clients including Honda, Myer, Telstra, Heinz, Holden and more. 

Speaking about his appointment, Kitching said, “I’m looking forward to joining the team at eg+. It’s a great opportunity to work with some wonderful people and blue-chip clients.”

Meanwhile, Ubaldo Merlino, managing director at eg+ worldwide, commented, “We couldn’t be more excited to welcome Simon to the eg+ family as we continue the growth of our business and expansion of our offering for clients. We’ve no doubt he’ll make an incredible impact.”

The agency’s presence in the Asia-Pacific region includes Bangkok, Beijing, Dalian, Delhi, Melbourne, Shanghai, Singapore, and Tokyo.