Global – ECI Software Solutions, a cloud-based business management solutions company, has appointed former chief marketing officer and partner of fractional CMO firm Chief Outsiders, Adrian van Haaften, as its new chief marketing officer.

Van Haaften will be responsible for leading ECI’s global marketing and demand generation strategy, overseeing its execution across the Americas, EMEA, and APAC, as well as bringing ECI’s brand vision to life.

Prior to his new position, Van Haaften has led go-to-market and growth strategies for both high-velocity startups and market leaders. He brings with him 20 years of experience driving the growth and expansion of global software companies, to focus mainly on the customer journey to ECI. 

Commenting on his appointment, Van Haaften said that ECI has had tremendous success helping thousands of SMB customers get business done and that he is thrilled to be joining the company at a time when ECI is accelerating its industry leadership and product innovation. 

“I look forward to working with the global marketing team and the entire ECI organization to educate the many industries we serve about ECI’s broad range of market-leading products and our unwavering commitment to the success of our customers,” said van Haaften.

Meanwhile, Trevor Gruenewald, CEO of ECI Software Solutions, said, “Over its history, ECI has grown from a startup to a multinational company serving small and medium businesses around the world, and we’re only getting started. Adrian brings a wealth of strategic experience in driving global expansion and positioning companies for growth, with a broad understanding of what it takes to build successful, market-leading SaaS organizations at scale. We welcome Adrian to the team as we continue our growth journey.”