Mumbai, India – Integrated creative agency Infectious Advertising has won the creative mandate for furniture manufacturing company Ebco.
Ebco is one of the leading manufacturers in the furniture hardware and fittings industry in India. The brand’s product range includes office furniture fittings, home furniture fittings, and retail display systems, as well as a range of window and door hardware, and LED furniture lights, among others.
The appointment will see Infectious Advertising handling Ebco’s above-the-line (ATL) and below-the-line (BTL) advertising, as well as leading the company’s digital creative services.
“We are happy to appoint Infectious Advertising as our creative agency for digital and non-digital brand communications of Ebco and its group brands. We are confident that their expertise in working with established brands across different industries will align with our growth plan for the brand,” said Rajesh Nair, the director of sales and marketing at Ebco.
Meanwhile, Nisha Singhania and Ramanuj Shastry, the founding partners of Infectious Advertising, commented, “Ebco has a fantastic range of innovative products. It’s an honor for us to be selected as their communications partner. We look forward to creating some fantastic work for them.”
Earlier this month, Infectious Advertising has also announced the appointment of Nitin Sharma as its new vice president of business. Sharma’s appointment aims to strengthen the existing businesses of the creative agency and develop organic growth.