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Marketing Featured East Asia

PURE Fitness to open biggest branch in Tsim Sha Tsui

Kowloon, Hong Kong – PURE Fitness, a physical fitness facility, has announced its biggest branch opening at K11 MUSEA in Tsim Sha Tsui, an urban area in Kowloon, Hong Kong.

PURE Fitness provides a wide variety of training methods in their fitness centers, such as boxing, powerlifting platforms, athletic turf, movement zone, performance cardio, among others.

The Tsim Sha Tsui center covers 30,000 sq ft of net space, which includes different studio features like a group fitness room, private training studio, private stretch area, and weightlifting platform, as well as an athletic turf track, and gymnastic equipment, among others. 

Members may also enjoy several body training equipment and methods, such as 30m-long open running turf featuring sprint-resistance equipment like Run Rocket, SORINEX racks system, Booty Builder Station, Intelligent x Innovative training, 3,800+ sq ft free-weights training area, and MoveStrong custom frame with a panoramic harbor view.

PURE Fitness also offers personalized training programs with hired certified ProPTs, group fitness & group cycling sessions, and FUZE, a boutique group training with high-intensity sessions.

The new branch will open in May 2021, where opening hours on weekdays will be from 6:00 am to 12:00 am, opening hours on weekends and public holidays will be from 8:00 am to 10:00 pm.

Other branches are located at Causeway Bay, Mongkok, Ngau Tau Kok, and Wan Chai.

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Marketing Featured East Asia

PR firm The Hoffman Agency unveils new general manager for HK operations

Hong Kong – The Hong Kong arm of global public relations firm, The Hoffman Agency has recently appointed Kevin On as its general manager for its local operations in the special administrative region.

Through his new role, On will be furthering Hoffman’s Integrated Marketing Corporation (IMC) proposition within Hong Kong, as well as working closely with the agency’s other eight offices in the region. His appointment comes after the agency hit a record high global revenue of US$15.12M in 2020, up 1% from 2019 despite the pandemic, with over half the revenue coming from its Asia Pacific operations.

Prior to joining the agency, On has worked as the global marketing and communications director for drone brand DJI, based in Shenzhen, China, where he led major product launches across APAC, as well as strategic partnerships, and issues management. He also boasts a background working for ad agency Ogilvy, where he worked with blue-chip clients such as Intel, Nokia, and Dell. Overall, he has over 20 years of experience in the public relations industry.

“We’re in an interesting time where companies are looking for new and innovative ways of doing business, and with this, a new approach to doing communications with their customers, the public, and different stakeholders,” On commented. 

He added, “I’m excited to be back on the consultancy side to help clients navigate the unprecedented challenges they are facing, and shape interesting stories around the role of technology and its impact on businesses, communities, and our everyday lives.”

On reports to Caroline Hsu, managing director for APAC at The Hoffman Agency. Hsu stated that On’s recent appointment can be described as a ‘rare find’ since On has worked with various marketing communication roles and moved many times from Canada to China in line with his work.

“We pride ourselves as an international agency that gets tech brands, and solves business problems – but to do that in Asia, where cultures and social norms constantly collide, you need a team that’s not just on the ground, but one that understands the ins and outs of a market. With Kevin on board, we’re looking forward to sparking new creative juices that take all his experiences to date and apply them in a uniquely Asian way,” Hsu commented.

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Marketing Featured East Asia

LG SIGNATURE taps global style icon Olivia Palermo for digital campaign

Seoul, South Korea – LG electronic’s premium brand LG SIGNATURE has partnered with international style icon Olivia Palermo for a new digital campaign which will showcase the brand’s sophisticated products in line with its philosophy, “Art Inspires Technology, Technology Completes Art.” 

Through its collaboration with Palermo, the brand will actively engage with millennial consumers worldwide, sharing its message of sophisticated luxury. 

The company said that as millennials are rapidly emerging as the world’s largest and most influential group of consumers, Palermo’s participation in the campaign will highlight the brand’s value and authenticity to such demographic.

Palermo is known as a socialite and fashion figure in America who started out in a reality TV show on MTV back in 2008. Currently, she’s the founder and chief creative officer of editorial and clothing brand Olivia Palermo Group, Inc.

LG SIGNATURE thinks that Palermo is a living embodiment of the brand. 

It says in a press statement, “Just as LG SIGNATURE does with its innovative and artistically inspired appliances, the international style authority and entrepreneur strives for perfection in everything she does, whether it’s styling an outfit for a fashion event or creating a new collection of clothing.”

In particular, the digital campaign will have Palermo sharing how her philosophies of luxurious lifestyle, personal mission, and achievements coincide perfectly with LG SIGNATURE. 

Palermo commented, “I am thrilled with the honor of working with LG SIGNATURE. A premium lifestyle is one where you can always feel like the best version of yourself. It’s a feeling of luxuriousness found in the appreciation of simplicity and efficiency, that technology makes a possibility, and LG SIGNATURE seamlessly enables all of that without having to sacrifice beauty.”

Kim Jin-hong, head of LG’s global marketing center said, “Working with such an influential fashion-world icon once again highlights how we are bringing art and technology together. We are delighted to be partnering with Olivia Palermo, as she represents exactly what LG SIGNATURE stands for. Her elegant style and drive to bring perfection to everything she does make her a wonderful ambassador for the brand.”

LG SIGNATURE claims to be the first ultra-premium brand across multiple product categories. It currently offers a growing lineup of state-of-the-art OLED TV, smart refrigerators, and washing machines among others.