Tag: E-Commerce Marketing Series
Education is key, both internally and externally. Staff need to be kept updated on AI ethics and best practices, while customers should be educated about how AI is used in marketing. This transparency can help build trust and enable consumers to make informed choices about their engagement with AI-driven...
For the latest thought leadership in our "E-Commerce Marketing Series," Vikram Kharvi, CEO of Bloomingdale PR, discusses how AI has revolutionized e-commerce by enhancing customer experiences and stresses the need for balanced hyper-personalization to preserve the customers’ joy of shopping.
As customers adopt online shopping as the norm, marketers recognise the need to provide a personalised shopping experience and retailers are increasingly monetising access to ad spending across their websites and in-store activity.
Amid the current saturated e-commerce landscape, as well as the current climate of economic uncertainty, there is therefore an even greater need for retailers to know how to better engage consumers to gain market share, particularly as consumers recalibrate their spending.
Although still in its infancy, retail marketers can still begin exploring genAI and machine learning technology for product discovery and personalisation for consumers based on user history and first-party data.
Selecting the right analytics partner is essential for digital commerce success. A solid combination of expertise and experience are crucial.
The challenge for brands, however, is consumers are less likely to be satisfied by their digital customer support experience compared to human support.
As part of the E-Commerce Marketing Interview series, MARKETECH APAC sat down with Dheeraj Raina, vice president and head of integrated marketing and communications for Southeast Asia at Mastercard. In this insightful discussion, Raina shares his insights on evolving consumer behaviours, emerging marketing...
To equip brands and marketers with the latest knowledge and insight on strategies and innovations redefining the landscape of e-commerce, MARKETECH APAC’s E-Commerce Marketing Series is pioneering an in-person conference this August 8 at Crowne Plaza Manila Galleria. Titled “E-Commerce Marketing in the...
