Australia – Programmatic digital advertising company PubMatic has appointed Dylan Robinson, former country manager for APAC at advertising company Taboola, to be its new country manager for Australia and New Zealand.
Aside from his previous role at Taboola, Robinson has held senior roles in Australia with Sizmek, SpotX, and Quantcast, where he led the APAC Publisher Development team. He has also worked on the publisher side of the digital media industry, holding sales roles in London for Telegraph Media Group and the BBC.
The appointment of Robinson comes after Peter Barry, former regional director for ANZ at PubMatic, moved to New York at the end of last year to take up the role of global VP of audience addressability at PubMatic.
Commenting on his appointment, Robinson said that he is excited to be joining an independent technology company that’s focused on connecting the ecosystem with robust audience addressability solutions and cross-screen targeting
“Our number one mission is to maximise value for our publisher and buy-side partners, while protecting consumer privacy. I am looking forward to continuing to drive PubMatic’s focus on BVOD, as publishers and media buyers increasingly look to technology partners to give them an edge in a competitive market,” he added.
Meanwhile, Jason Barnes, PubMatic’s CRO for APAC, said, “Dylan has more than fifteen years’ experience working for publishers and advertising technology companies which will add considerable value to our growth plans for the region. We are delighted to have him lead our Australia and New Zealand operations.”
PubMatic noted that the appointment of Robinson to lead the company’s Australia and New Zealand operations coincides with its new global campaign, ‘Built for You’, which focuses on delivering the future of digital advertising through innovation, transparency, and innovation.