Tag: Direct-to-customer

Sociowash to manage D2C media strategy for senior care brand AGEasy

Posted on February 5, 2026

by Lyene Marie Darang

Delhi, India — Integrated advertising agency Sociowash has been appointed to handle the direct-to-consumer (D2C) media mandate for AGEasy, a phygital senior care brand under Antara Senior Care. Under the partnership, Sociowash will be responsible for managing AGEasy’s D2C media promotions and digital...

New BeyondBound campaign highlights how tradition and independence shape contemporary brides

Posted on January 8, 2026

by Lyene Marie Darang

India – BeyondBound, a direct-to-consumer (D2C) athleisure brand, has launched a new campaign that explores contemporary perspectives on marriage and the bridal trousseau. The campaign encourages women to view marriage not merely as a ceremonial milestone, but as an opportunity to reaffirm personal ambitions...