Manila, Philippines – Ogilvy Philippines has recently announced the appointment of executive creative directors Chino Jayme, Noah Valdez and Dino Ocampo to drive the agency’s creative strategy, bringing their wealth of experience and innovative thinking to the forefront.
The creative triumvirate leads a team of young, passionate and multi-awarded creatives across the Ogilvy Group in the Philippines: Ogilvy Advertising, Ogilvy One, Ogilvy Public Relations, Bates CHI & Partners, Soho Square and Pulse Communications; across the agency’s advertising, brand and content, one-to-one communications, PR & influence, and health offerings.
The trio’s collective vision is centered around the concept that groundbreaking ideas can emerge from any corner of the agency, transcending traditional hierarchies. As ECDs, Jayme, Valdez and Ocampo are committed to fostering an environment where creativity knows no bounds.
“We believe in democratising creativity. Our goal is to empower every team member – from junior creatives to account managers – to contribute their unique perspectives and ideas,” Jayme said.
Meanwhile, Valdez commented, “Innovation thrives where diverse voices collaborate. Our role is to amplify those voices and turn them into impactful campaigns.”
Lastly, Ocampo said, “The mindset that everyone in the agency contributes to the creative process is key to fostering innovation and to our continued success. We’re excited to lead by example and inspire breakthroughs across all client projects.”
Speaking about the new appointments, Elly Puyat, CEO at Ogilvy Group Philippines, said, “We could not be more thrilled to have Chino, Dino and Noah as our Creative Leaders and my partners in growing the Agency’s twin peaks of creativity and effectiveness. Creativity has and will always be at the heart of the Ogilvy brand and culture. Our best ideas emerge from the intersection of diverse areas of expertise. By empowering everyone across our Agency to contribute, we benefit from a rich tapestry of ideas borne from various backgrounds, viewpoints, life stages, and cultures.”
She added, “We can count on Chino, Dino and Noah to sustain and elevate the creative momentum in each of our Group’s nine businesses built over the last decade.”