Marketing Featured ANZ

Digitas Australia welcomes Rebecca Zemunik as new managing director

Sydney, Australia – Connected marketing agency Digitas in Australia has recently appointed Rebecca Zemunik, former senior director of business development and alliances at digital business transformation firm Publicis Sapient, to be its new managing director.

Digitas is a connected marketing agency by advertising and public relations company Publicis Groupe that offers creative, data, media, and strategy, as well as technology experts. It aims to help brands better connect with people.

Zemunik brings with her more than 20 years of experience, spanning tech, consulting, and telco. Besides her previous role in Publicis Sapient, she has also worked as the lead of the financial services at digital customer experience firm Accenture Interactive, the director of customs solutions at software company Responsys, and the senior account director at creative communications agency Sputnik.

The new role, which will be effective July, will see Zemunik leveraging her expertise in business development, alliance management, and client relationship management, as well as people management, and digital transformation, to continue to drive the growth of the agency.

Commenting on her new role, Zemunik said, “I’m thrilled to be joining a world-class agency with Digitas Australia. I know first-hand the caliber of people and the exceptional work they continually produce. I look forward to working with the team and our clients in the future.”

Meanwhile, Digitas ANZ’s CEO Adrian Farouk shared that Zemunik is an intuitive operator who understands the importance of connecting clients with the right talent and supporting teams to deliver outstanding business results. 

“She joins at a crucial time for our agency. We are humbled to have someone with Bec’s talent come on board to chart the next evolution of our growth,” said Farouk.

Michael Rebelo, the CEO of Publicis Groupe ANZ, also commented, “Bec is a highly-skilled digital business leader with a proven track record in our Groupe. Her move from Publicis Sapient to Digitas is a testament to our ability to provide progressive career pathways for our talent. I have no doubt she will continue to excel in her new role within the Publicis Groupe family.”

Zemunik’s appointment comes after the decision of the existing Digitas Australia Managing Director Ian Gough to move back to the United Kingdom with his family.