Technology Featured APAC

OSF Digital acquires Salesforce partner Datarati

Quebec, Canada — OSF Digital, a global provider of digital transformation service, announced the acquisition of Datarati, a Salesforce partner with expertise in Salesforce Marketing Cloud in Australia and New Zealand, and serves consumers across the Asia-Pacific region. 

Datarati, being one of the established marketing agencies with expertise in Salesforce in APAC, has helped in the digital transformations of companies in various industries namely retail & consumer goods, communications, media, financial services, insurance, and health care. 

The purchase of Datarati further bolsters OSF Digital as a global multi-cloud provider partner of Salesforce, whom they have partnered with for over 10 years delivering digital transformations across different areas of marketing and sales. The digital transformation firm continues to focus on increasing its capabilities as it intends to lead in the area of digital transformation. 

Gerard Szatvanyi, CEO of OSF Digital, commented on the acquisition, saying that as part of the company’s mission to be the leading global digital transformation partner to companies worldwide, the firm will continue to expand with other acquisitions of a Salesforce-focused services leader in the APAC region.

“With additional Marketing Cloud capability, capacity, and Performance Marketing expertise, we are equipped to continue exponential growth in the fast-growing APAC region and beyond,” Szatvanyi said.

Will Scully-Power, founder and CEO of Datarati, commented, “We’re excited to embark on this next phase of our rapid growth of Salesforce Marketing Cloud services and expansion of our Salesforce solutions across Australia, New Zealand, and the wider Asia-Pacific region. By coming together with the wider OSF Digital team, we will now have increased capacity and capability to support the demand from our customers to support their digital transformations.”

The buy-out is part of the global commerce company’s strategy to scale locally and regionally throughout different markets, as well as to increase its Salesforce Digital 360 capabilities. This is OSF Digital’s sixth acquisition in the past nine months, and its second acquisition of a Salesforce-focused services partner based in APAC.