Marketing Featured Global

Hivestack, Xandr form partnership for programmatic DOOH

Montreal, Canada – Hivestack, a programmatic digital out of home (DOOH) ad tech company has announced a strategic global collaboration with Xandr, a data-enabled technology platform powering a global marketplace for premium advertising. 

Through the partnership, the Hivestack Supply Side Platform (SSP) will be integrated with Invest DSP, the company’s demand-side platform, allowing Xandr‘s advertisers to access Hivestack’s premium global DOOH inventory via RTB transactions via Open Exchange and Private Marketplace (PMP) deals.

Bruno Guerrero, COO of Hivestack, said that as the future of DOOH advertising continues to be redefined, their omnichannel DSP business partners are increasingly important to their mission.

“We are thrilled to announce this crucial global alliance with Xandr and look forward to collectively driving the DOOH industry further in terms of technology and innovation,” Guerrero said.

Dylan McBride, head of global partnerships at Xandr, commented “The growth we have seen for the DOOH channel is evidence of the exciting opportunity advertisers today have to leverage data, measurement and precision in their OOH advertising strategies. We are excited to announce our collaboration with Hivestack who have proven to be at the forefront of this innovation.”

The collaboration is said to launch immediately across key global markets.